Facebook and Instagram Ads Expert
Job Description
Position Overview:
As a Facebook and Instagram Ads Expert at The Best Consultants, you will play a pivotal role in designing, executing, and optimizing advertising campaigns on these social media platforms. Your responsibilities will include creating ad strategies, managing ad budgets, conducting A/B testing, analyzing performance data, and providing recommendations to maximize ROI. This role demands a deep understanding of social media advertising and a flair for creating compelling ad creatives.
Key Responsibilities:
As a Facebook and Instagram Ads Expert following are the key responsibilities of the incumbent:
1. Develop and implement effective Facebook and Instagram advertising strategies aligned with client objectives.
2. Create and optimize ad campaigns, including audience targeting, ad creatives, and ad copy.
3. Monitor ad performance, analyze key metrics, and adjust strategies to meet campaign goals.
4. Conduct A/B testing to refine ad elements and improve conversion rates.
5. Collaborate with the design team to create visually appealing and engaging ad creatives.
6. Stay updated on industry trends and algorithm changes on Facebook and Instagram.
7. Provide regular reports and insights to clients on campaign performance.
8. Manage ad budgets and allocate funds effectively to achieve the best results.
9. Ensure ad campaigns are compliant with platform policies.
Qualifications:
1. Minimum of 5 years of working experience in Facebook and Instagram advertising.
2. Proficiency in ad campaign management on Facebook Ads Manager and Instagram.
3. Strong analytical skills and the ability to interpret data to make informed decisions.
4. Creative mindset with a knack for designing compelling ad creatives.
5. Excellent communication and client-facing skills.
6. Ability to work independently and remotely with a high level of self-motivation.
7. Up-to-date knowledge of social media advertising best practices.
8. Experience in managing ad campaigns for diverse industries and client objectives.
Benefits:
1. Competitive remuneration based on project complexity and candidate’s experience.
2. Opportunity to collaborate with a dynamic team on diverse projects.
3. Remote working arrangement with flexible hours, allowing for a work-life balance.
4. Access to industry-leading social media advertising tools and resources.
5. Potential for long-term collaboration and growth within the company.